Released on = February 13, 2007, 7:40 am

Press Release Author = Connectthru

Industry = Advertising

Press Release Summary = This year from February 28th through March 2nd, the American
Association of Advertising Agencies (AAAA.org) will host its 14th annual Media
Conference and Tradeshow at the Venetian Hotel Casino in Las Vegas, Nevada. To kick
it off in style and appropriate to its resort locale, both Mediaweek and Comcast
Networks will host a Golf tournament on the first morning at 8am. Let\'s just hope it
doesn\'t rain. oh wait, this is Las Vegas. For those not interested in this noble
Scottish sport, they can sleep in but not before you've had breakfast? Whatever the
heart may desire, between the presentations, panel discussions, and breakout
sessions, there will be plenty to do in the "Entertainment Capital of the World."

Press Release Body = The AAAA Conference: Who Will Be Singing Viva Las Vegas?

Julia Lundy


This year from February 28th through March 2nd, the American Association of
Advertising Agencies (AAAA.org) will host its 14th annual Media Conference and
Tradeshow at the Venetian Hotel Casino in Las Vegas, Nevada. To kick it off in
style and appropriate to its resort locale, both Mediaweek and Comcast Networks will
host a Golf tournament on the first morning at 8am. Let\'s just hope it doesn\'t rain.
oh wait, this is Las Vegas. For those not interested in this noble Scottish sport,
they can sleep in but not before you've had breakfast? Whatever the heart may
desire, between the presentations, panel discussions, and breakout sessions, there
will be plenty to do in the "Entertainment Capital of the World."

The 2007 Media Conference & Tradeshow is going to be big. More than 1,500 media
professionals are expected to attend, and more than 50 speakers are featured on the
conference program. The tradeshow will be comprised of 116 booths of media, media
research, and technology companies all showcasing their products and services to
potential clients. By establishing a limited number of tradeshow participants, AAAA
believes the setting will be more manageable for attendees and ensure the exhibitors
greater exposure.

The theme of this year's conference, "Communications Leadership: Increasing the Odds
for Success," will reflect the developing media landscape as it incorporates digital
technologies. Industry leaders today find success with traditional and interactive
media alike, but it is the interactive media that is so mercurial and begs a little
more attention to keep up with the times. This being the case, Greg Smith, chief
information officer of McCann Worldgroup, will moderate a discussion panel on ebiz
of the media as it presently stands. The discussion will be a follow-up on the
previous year's discussion of the industry-wide ebiz for media initiative.

AAAA highlights a few events on the conference program. On Wednesday, the 28th,
well before the tradeshow floor opens, there will be a special small and mid-sized
agencies program, which is comprised of four sessions that are available to AAAA
members only. The program for Thursday features a wide range of break-out sessions
of which the following have been highlighted:

. A panel discussion on measurement of emerging media and technology, plus a
presentation on engagement measurement
. A presentation of case studies featuring advertisers' integrated marketing plans
. A presentation of results from new media studies, featuring presenters from both
DoubleClick and Yahoo!

Of course AAAA is also pleased to offer a cocktail party in the early evening on
both Wednesday and Thursday, after which the program reads, "Evening on Your Own."
Essentially this means: drink this, it'll take that edge off you, make friends,
make plans, PAINT THE TOWN RED! Why else would you be in Vice City?

Every year, ad agencies pump money into campaigns to various media. It is tough to
identify which parts of the campaigns rake in the clients, and which are dead zones.
Did that client really find out about you online, or through a TV ad that directed
viewers to the website? Wild ideas come out of ad agencies to grab your attention
and they're either a viral success (flashback to my childhood on the school bus
imitating the Budweiser frogs), or a big mistake (I flinch when I hop in my
brother's VW fearing to be chatty lest we get T-boned at every
intersection/driveway). Yes, advertising itself is a gamble. Where else could it
be more at home than in the land of plenty and then nothing, Las Vegas?



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